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Renault designers on their interpretation of luxury [w/Video]

Renault's design chief Laurens van den Acker and his design team have stressed how the Initiale Paris concept previews how Renault design's tactics will help steer clear of its rivals within the premium segment.  The concept – the sixth to be developed in the design strategy inspired by the cycle of life, now in the Wisdom stage – heralds Renault's return to the high-end market after a number of years. It was, therefore, important that the design be a positive rejection of traditional ideas of luxury, design director of concept cars Axel Breun believes. Designer Choung Sun Oh goes to great pains to stress how the design team worked towards developing a highly original design to set them apart from rivaling brands upon re-entry.

CDR Trend Insight – Downsizing the ‘Allroad’ Aesthetic

The ‘Allroad' aesthetic is trickling down to the A-segment. The look is so-called because it was led by Audi's range of Allroad products, which raise the ride height, add lower body cladding and subtly change detailing of the mainstream estate car products. Volvo's XC and Skoda's Scout models do similar things, but until now, we've not seen this aesthetic approach applied to the smallest segment of cars.

Audi designs car for 'Ender's Game' sci-fi movie

Audi has designed a futuristic car for the upcoming sci-fi action blockbuster Ender's Game. The carmaker joined forces with director Gavin Hood and his production team to digitally integrate its first entirely virtual car – the Audi Fleet Shuttle Quattro – into the futuristic environment of the film. Frank Rimili, chief designer for the film project, said, "Designing the Audi Fleet Shuttle Quattro was similar to customizing a tailor-made suit.