Mopar Dodge Plymouth 318 340 360 Hydraulic Rocker Arms, Bolts & Pushrods on 2040-parts.com

Upcoming Volvo XC90 gets new safety tech

The Volvo XC90 has been with us for 10 years now -- a long time indeed when it comes to product life cycles of comparable upmarket SUVs. The stylish sport utility was a popular seller in North America for a good part of that decade, and for a while was even offered with a 4.4 liter V8 engine developed by Yamaha and shared with the second-gen S80 (a first for a Volvo passenger car). But if there's one thing Volvo is known for, it's not V8 engines -- it's safety.

Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

It’s Snowing – so everyone loves a 4×4

Snow leaves the M25 struggling If you drive a 4×4 / SUV you get used to the negative comments. Some 4x4s engender more hate than others, but the real ire of the Eco-Mentalists is reserved for the products from Land Rover. Why?