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Ferrari and watchmaker Hublot ink long-term deal

Saturday under cloudy Florentine skies, Ferrari president Luca Cordero di Montezemolo and Jean-Claude Biver, CEO of Hublot S.A., arrived at Autodromo Internazionale del Mugello, the practice track for Scuderia Ferrari, to make an announcement bright with promise: For the third time since its founding, Ferrari will enter into a long-term timepiece collaboration, this go-around with Hublot. The freshly inked five-year partnership technically commences in January, but both Montezemolo and Biver were almost giddy of Saturday's announcement and indicated that prototypes were under way. Officially Hublot will be the “watch and timekeeper of Ferrari,” as well as the “timekeeper of Scuderia Ferrari,” the company's racing arm.

Ford says optional EcoBoost V6 engine popular with F-150 buyers

Sales of Ford F-150 pickups with the optional EcoBoost 3.5-liter V6 engine have surpassed company estimates, with some dealers reporting robust demand as gasoline prices rise. "We had a sales forecast but it has jumped up a little faster than we thought," said Marc Lapine, consumer marketing manager for Ford Motor Co. Credit the increase to rising fuel prices.

Ferrari plans new club to help loyal owners buy limited-edition cars

Ferrari plans to create a collector's club to give loyal customers a better chance of owning one of the company's limited edition cars. The club likely will be open only to people who possess at least five Ferraris. The Italian supercar brand says there are about 300 collectors worldwide who own five or more Prancing Horse models.