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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

Volvo S60, V60, V70 & S80 DRIVe Diesels get Auto ‘box

Volvo DRIVe diesels get automatic gearbox Volvo has announced that they are offering their S60, V60, V70 & S80 DRIVe Diesels with an auto ‘box option, with the same emissions and economy as manual cars. There was a time, not very long ago, when seekers of economical cars had to wear a very hairy shirt to achieve silly mpg. That meant giving up any semblance of comfort, size or luxury in your transport, and an automatic gearbox was a definite no-no.

UPDATED: Aston Martin sold

By Phil McNamara Motor Industry 12 March 2007 09:38 Aston Martin is today under new owners, following the sale of Britain’s premier sports car company to an investment consortium. After 20 years of ownership, Ford divested itself of the brand, its facilities and its products, in a deal valuing Aston at £479m.   The new owner is a consortium led by David Richards, boss of automotive consultancy Prodrive, who helped to unite two private investment companies from Kuwait. Adeem Investment, which already owns the Grosvenor House Hotel in London, has a portfolio worth $1.5 bn.