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Honda opens Advanced Design Studio in Los Angeles

Honda inaugurated its new Advanced Design Studio in Los Angeles last week, coinciding with the LA auto show's first press day. It's the third design studio for the Japanese manufacturer in the region and is poised to lead the development of Honda's advanced automobile design activity. The new studio is located in the heart of Downtown LA, which has been experiencing a resurgence in the past decade.

Value-Added New Focus Keeps Asking Price In Check

WITH the launch of Ford’s new Focus just around the corner, the Blue Oval firm has announced that prices will start from £13,995 - the same as today’s Focus, with top Titanium and Titanium X versions costing £100 less than the outgoing equivalents. The new Focus range retains a six-series line-up of Studio (from £13,995), Style (£16,795), Zetec (£18,295), Zetec S (£20,045), Titanium (£19,795) and Titanium X (£21,795). According to Ford, the new Focus builds on its reputation for technology, which since 2011 has featured automated parallel parking, Active City Stop low-speed collision avoidance, Traffic Sign Recognition to monitor and record road signs and Blind Spot Information System, as optional equipment.

Honda Gear Concept

Rather than fighting for headlines at NAIAS, Honda debuted its new GEAR Concept at the Montreal International Auto Show. The subcompact GEAR is apparently inspired by fixed-gear bicycles (although quite how is unclear), described as a customizable vehicle that demonstrates the carmaker's way of providing vehicles for young, urban, Gen-Y lifestyles. "Subcompact cars are usually either utilitarian, but uninspiring or they're fun, zippy cars that are impractical and too expensive for the Gen-Y buyer," said Dave Marek, Design Director at Honda R&D Americas, Inc.