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Daimler, Ford, Nissan team up on fuel cells

Ford Motor Co., Nissan Motor Co. and Mercedes-Benz parent company Daimler AG have formed a partnership aimed at speeding up the commercialization of fuel cell electric vehicle technology. Together, the automakers plan to develop a common fuel cell stack and fuel cell system to be used in what they describe as "highly differentiated, separately branded fuel cell electric vehicles" as early as 2017.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Lexus CT 200h by Fox Marketing gets 300bhp

Lexus CT 200h by Fox Marketing gets a Supercharger and 300bhp You may recall, at the end of last month, we reported on the Lexus CT 200h by Fox Marketing, a pimped and tarted Lexus CT 200h which was going to feature a supercharger bolted to its HSD. At the time we had precious little detail beyond a photo of a CT 200h being endowed with go-faster body and primed for a paint job. But now, with the reveal at the New York Motor Show, we have a little more.