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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Briggs Cunningham's Le Mans Corvette race car found in Florida

One of three 1960 Chevrolet Corvettes campaigned by Briggs Cunningham at the 24 Hours of Le Mans--a car whose whereabouts have been unknown for more than 30 years--has been found. The car, which wore the No. 1 for the Le Mans race with drivers Cunningham and William Kimberley, will be shown publicly at the Corvettes at Carlisle show in Carlisle, Pa., in late August.

First Hyundai ix35 FCEV Hydrogen-powered cars delivered

The first production, hydrogen-powered Hyundai ix35 arrives in Copenhagen Hyundai has been threatening to deliver the first production hydrogen-powered ix35s in Europe for a while, and now its finally happened. Fifteen 1×35 FCEVs have been delivered to the City of Copenhagen during the opening ceremony for the first hydrogen refuelling station in Denmark and will be used by the City of Copenhagen as part of their municipal fleet, and demonstrate in the process that FCEVs are a practical proposition. Hyundai has been deploying prototypes of the ix35 FCEv across Europe for the last couple of years as it works to raise awareness of the technology and drive the impetus for a pan-European hydrogen refuelling network, with EU policy makers having access to the ix35 FCEV and 100 European businesses getting a chance to play at a recent event in Berlin.