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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Land Rover Performance Brand mooted

Range Rover Performance Brand looks likley When you think of Land Rover the first thing that springs to mind is off-road ability. Once that’s registered you tend to think of Range Rover too, and that means luxury. But ‘Performance’ and Land Rover don’t really spring to mind.

Porsche says 1952 356 Cabriolet is oldest one sold in the U.S.

A 1952 Porsche 356 cabriolet owned by Robert Wilson of Oklahoma City, Okla., has been named the winner of a contest to find the oldest Porsche sold in America. Porsche Cars North America ran the contest, which asked owners to submit documentation showing when their cars were first sold, as part of its celebration of 60 years of selling cars in the United States. Wilson's car, which he found in a salvage yard, was imported in November 1952 by Max Hoffman, who started bringing Porsches to the United States in 1950.