Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Dodge to get 40-mpg small car; touts mid-cycle product changes

Dodge is 14 months away from having a 40-mpg small car based on a Fiat platform. The tooling for that car was recently handed off to Chrysler Group's engineering department, Dodge CEO Ralph Gilles told journalists in San Francisco on Sunday. That small car is key to Chrysler's recovery strategy and to meeting stricter U.S.

New Citroen C3 Revealed

Citroen has revealed the New Citroen C3 According to Citroen, the new C3 gets a ‘Sportier’ design and a more robust appearence. The Citroen C3 has been precieved as a bit ‘girly’, but Citroen reckons the changes to the new C3 – including a wider track – will give it more appeal to men. The Citroen C3 is scheduled to launch at Frankfurt in September – together with its ‘Posh’ sibling  the DS3 – and Citroen claim it has a number of ‘Creative Technologie’ elements including the ‘Unique’ windscreen – VisioDrive – which is extended in to the roof area to create a panorama.