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Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.

CAR interviews Ian Callum (2013) at Frankfurt motor show

With XK, XF, XJ and F-type, design boss Ian Callum has transformed Jaguar from a brand unable to shake off its retro past into something edgier, cooler and altogether more modern. Now his C-X17 concept promises to take things a step further, breaking Jaguar into the crossover SUV market for the first time ever. CAR caught up with Callum ahead of the concept’s official unveil for an in-depth Q&A session.

Lexus LF-NX Concept Compact SUV with 2.0 litre turbo petrol at Tokyo

Lexus LF-NX Concept Compact SUV (pictured) with 2.0 litre turbo petrol at Tokyo The Lexus LF-NX Concept debuted at the Frankfurt Motor Show in September, and certainly made a statement. Lexus’ efforts to create an SUV/Crossover to sit below the RX and mop up some of the ever-growing demand for more compact SUVs tried hard to do the whole ‘Ugly but appealing’ school of design the Nissan Juke pulled off, but pretty much failed. There were some good ideas running around, but there were just too many jarring angles on the bodywork and not enough cuteness to love and the interior was very ‘concepty’ with a sea of blue and yellow everything and touchscreen surfaces abounding.