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BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Classic Ford Bronco bodies go back into production

The ever-expanding range of officially licensed reproduction car bodies has grown to include everything from the 1967 Camaro to the 1940 Ford Coupe that debuted at SEMA. Now, vintage sport utility vehicle enthusiasts can get in on the fun as well. Hemmings reports that Dynacorn—a company that already produces Camaro, Mustang and Chevy truck bodies—will add the Ford Bronco to its reproduction lineup.

Top student technicians compete for $12 million in scholarships

Jimbo Paranada and Marc Paguirigan wore their leis made of lucky Hawaiian ti leaves, but it wasn't quite enough to give the Maui High School students the win in the 62nd-annual Ford/AAA Student Auto Skills national competition on June 14 at Ford World Headquarters in Dearborn, Mich. The Hawaiian duo finished second to the two-person team of Matthew Saunders and Drew Torrey from Vale High School in Vale, Ore. The Oregon pair won the title of "America's Best Student Auto Technicians," outscoring at field of state champions from all 50 states.