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Max Wolff to become Design Director at Lincoln
Thu, 02 Dec 2010Ford's luxury nameplate, Lincoln, is set to welcome a new design director, the first dedicated design director for the brand. The role will be filled by former GM designer Max Wolff, who will head the design team in the new year. Until Wolff's appointment, Peter Horbury and Moray Callum, Ford's Executive Director of Design, The Americas, oversaw Lincoln-Mercury designs – the two brands were paired before Ford decided to kill off Mercury earlier this year. While Gerry McGovern headed Lincoln-Mercury design for a brief period before becoming director of Advanced Design at Land Rover in 2004, Lincoln itself has never had a design director dedicated solely to the brand. Wolff brings with him extensive global perspective and luxury design experience; his most recent role was with Cadillac, where he was head of exteriors.
Webinars: Realism & Product Correctness in Realtime from RTT
Mon, 06 Dec 2010The quality of 3D visualization has improved markedly in recent years as a result of new algorithms – allowing design decisions to be made on the basis of virtual models. Products, including the interior and exterior design of a vehicle, can now be portrayed very realistically using high-end visualization software. This webinar, entitled 'Realism & Product Correctness in Realtime', demonstrates how product lifecycles in the automotive industry – which range from design, development and production through to marketing and sales – is becoming increasingly digital.
Mahindra says it has dropped Global Vehicles as U.S. importer
Fri, 27 Aug 2010India's Mahindra & Mahindra Ltd. said it has terminated a four-year agreement with its independent U.S. importer, Global Vehicles U.S.A.