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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Tyre kickers cost industry millions

CUSTOMERS who have no intention of buying a used car are costing dealers millions of pounds every year in wasted time and lost purchases. By taking up the time of sales staff and keeping them away from genuine buyers, so called ‘tyre kickers’ soak up time touring showrooms and asking questions. Some will even take a test drive while having no intention to buy a car.

CDR Insight Quarterly – Q1 2013

Car Design Research Insight Quarterly – Q1 2013 Independent consultancy, Car Design Research's 'Insight Quarterly' looks at the latest trends in the automotive design world and beyond, four times each year. Currently distributed to a handful of their design contacts in the industry, we'll be running these quarterlies to highlight the latest trends and insights from a firm who work regularly and closely with the design groups of many major OEMs. In this year's first Insight Quarterly, the team highlight the notion of 'designing for export'.