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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Stobart To Keep On Trucking In £280M Sale Deal

FANS of the well known trucking business Eddie Stobart might be surprised to learn that the company has been sold. However, the iconic name won't vanish from the nation's roads despite the £280 million sale to investors. The business, which employs around 5,000 people and operates 2,300 vehicles, will be led by the founder's youngest son, William Stobart.

Mazda MX-5 Superlight concept at 2009 Frankfurt motor show

By Ben Pulman First Official Pictures 11 September 2009 09:30 To celebrate 20 years of the MX-5, Mazda has produced this special Superlight concept which be unveiled at the 2009 Frankfurt motor show next week. Mazda started with the facelifted version of its third-gen sports car and pared it back to basics to create an uncompromising sub-1000kg two-seater sports car. According to project lead designer Hasip Girgin, the challenge was 'to evolve the MX-5, developed to perfection during the last 20 years, to a higher and extreme level.' As such, Mazda seems to be treating the MX-5 Superlight like a portly Caterham, claiming the lack of a windscreen and roof makes the driver and passenger feel more connected with the environment.