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Oldsmar, Florida, United States
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Nissan ads stray from focus on price
Thu, 12 Feb 2009Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.
BMW GINA concept
Tue, 10 Jun 2008BMW Group Design has just revealed a revolutionary new concept car which utilizes a flexible textile cover to form its outer skin. Called the ‘GINA' Light Visionary Model - an acronym derived from the principle of Geometry and Functions In "N" (Infinite) Adaptions - the concept offers dramatically different solutions that affect the design and functionality of future cars. The almost seamless flexible textile cover that stretches across a moveable substructure has dispensed with the usual body elements found on production vehicles such as front apron, bonnet, side panels, doors, wheelarches, roof, trunk lid and rear deck.
Report: Interior Motives China Conference 2011 – Day 1
Sun, 17 Apr 2011Over 300 industry delegates gathered for the opening day of the annual Interior Motives China conference, which this year takes place in Shanghai, just a few days prior to the opening of the international auto show on Tuesday. Interior Motives is CDN's print magazine and this is its 4th annual gathering in China. The title of this year's conference is 'The challenge of being different: establishing a local design direction for China's maturing market', a pertinent topic now China has become the biggest new car market in the world.