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Study proves men prefer cars to women

MEN FEEL more emotion when looking at beautiful car design than they do when looking at beautiful women, new research has discovered. To coincide with the launch of its new Concept Coupe, Volvo carried out the study to see exactly what makes men and women tick when it comes to aesthetics. Images of the Concept Coupe, which has been designed to create a much more ‘expressive’ link to potential customers’ emotions, were shown to individuals who were wearing brain activity-measuring equipment in sequence with images of old or ‘ugly’ cars, crying and happy babies, plus images of people traditionally considered to be ‘beautiful’.

Hyundai to give away a free cow with every new car

It looks like Hyundai are planning to give new car buyers a free cow to save the Sunday Roast from rising fuel costs. It looks like Hyundai’s clever PR bods have found a way to boost car sales in the same way as Scrappage did, by planning to save the Sunday Roast from the inexorable rise of fuel costs. They’ve commissioned a survey to find out what motorists are having to give up as fuel costs rise, and have decided the worst thing is missing out on Sunday’s Roast Dinner.

Lexus LS: Still loves a Champagne glass

Lexus LS - Still loves a Champagne Glass Back when Lexus was born as the posh Toyota, Toyota’s advertising bods had to convince the American public that Lexus was more than just a big Toyota – with an even bigger price tag. The pitch was that this new Lexus LS would give you highway smooth – just like a big, lazy ‘Mercan V8 – and brilliant build quality, and all for less than a Mercedes S Class. Which was the target.