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The creation of new niche products is an ongoing process for car manufacturers and sometimes combining different segments into one can provide a popular solution. Nowadays, all these mongrels are usually categorised under the same label ‘Crossover', which doesn't mean much anymore a part perhaps for an artificial off-road appearance. But back in America's sixties, the combination of a pick-up's functionality with the style and driving performance of a sports car became so successful that it created a whole new segment.Tue, 18 Nov 2008 00:00:00 -0800
By Tim Pollard Motor Industry 18 November 2008 16:09 Yesterday GM sold its stake in Suzuki; today Ford announced plans to slash its shareholding in Mazda. Previously the Blue Oval held a third of Mazda’s stock, but it has cut that to just 13%. Ford admitted the sale was purely to boost its balance sheet, as the Big Three continue to struggle with cashflow.Fri, 24 Jan 2014 00:00:00 -0800
Despite its sophisticated suspension and spacious interior, Opel struggled to sell its big Diplomat luxury sedan. It was 1968 and Opel simply couldn't compete with Mercedes-Benz, the leader in that segment by far. Bob Lutz, then a young executive at GM Europe, thought of using the sedan's chassis to create a large GT Coupe in an attempt to boost both its sales and profile.
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