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Color & trim focus: Six of Poltrona Frau’s auto collaborations

Collaborations between the car industry and the world of product design are fraught with difficulties, are usually fleeting and all too often end in (marketing department) tears. One of the few possible exceptions is Italian leather and furniture company Poltrona Frau. Its 102-year history includes the 904 ‘Vanity Fair' chair from 1930 and the more-recent 2009 Archibald chair by Jean-Marie Massaud.

Mini takes to the field for London 2012

Although there’s no motorsport in the London 2012 Olympic and Paralympic Games, Mini will be making an appearance during the track and field events in the Olympic stadium. A fleet of three remote-controlled, quarter-scale Mini Cooper JCWs are charged with retrieving javelins, discus, shot and hammer, and will cover around 6000 metres per day while on duty. Each ‘mini Mini’ has a potential payload of 8kg, and will be operated by specially-trained ‘Games Makers’.

Super Bowl ads: Which was your favorite?

WITH VIDEOS -- Which Super Bowl car advertising rang your bell? We could pick our favorites, but why when you can go to the professionals? According to AW sister publication Advertising Age, Chrysler Corp., Audi and BMW all did well.