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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
CDN announces second edition of Car Design Glossary
Mon, 01 Sep 2008Car Design New has now published the second edition of the Car Design Glossary. Designed to enable budding designers - and those wishing to describe the products of the designer's imagination - to decipher the language used in automotive studios, the Glossary was devised by David Browne, Course Director of Automotive Design at Coventry University School of Art & Design. He created the compilation of terms as an academic piece of research and collaborated with CDN to help generate feedback on these terms from designers themselves.
Decision time at the dawn of the automated car
Mon, 29 Oct 2012The Institute of Electrical and Electronics Engineers sent out a press release earlier this month in which they claim that by 2040 75% of the vehicles on the road will be autonomous. As much as I love driving, I have to admit that I won't bemoan the death of the traffic jam. I'll happily give up the crowded freeways and city streets if it means cheaper gas and abandoned back roads.