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Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Mercedes' mystery building revealed!

Last year, Mercedes-Benz USA was working out a lease on a huge 1.1-million square-foot former aircraft factory across the street from the Long Beach Airport that used to build DC-10s, MD-80s and Boeing 717s. Mercedes wouldn't say what it planned to do with the massive space. Was Benz building airplanes?

Ariel Atom 3.5 (2012) first official pictures

It's difficult for Ariel to come up with a mid-life refresh for its cars - there simply aren't that many bits to fiddle with in the first place. Still, the boys from Somerset must have succeeded, because what we have here is the freshly updated Ariel Atom 3.5. As the name suggests, it's a development of the Ariel Atom 3, with a crop of minor visual  tweaks and some mechanical changes too, keeping Caterham and BAC looking over their shoulders.