A fun car steers brand loyalty, study shows

Car buyers stick with their current brands if the automaker builds fun-to-drive vehicles, a customer-retention study revealed. The J. D.

Win tickets to Rockingham's Mini 50th bash

By Ben Pulman Competitions 20 March 2009 09:30 The Mini will be 50 this year, and to celebrate Rockingham race circuit will hold a fantastic weekend of celebrations. On 18 and 19 April 2009, the Northamptonshire circuit will host the UK’s longest running single-make formula, the Mini Se7en Championship, as well as the modified 1300 Mini Miglia Championship and the Mini Cooper Challenge. Also on the cards is the Dunlop Sport Maxx Cup, along with race action from TVRs, Westfields, Radicals and more.

ESP could save 380 lives a year

By Ben Shacham Motor Industry 19 June 2007 12:24 The campaign to make electronic stability control (ESC) standard on all new cars by 2012 is gathering momentum - and it could save 380 lives a year, say ministers. The UK's Department for Transport today claimed that hundreds of lives could be saved every year if all new cars had stability control fitted - totalling 4000 lives across Europe. A campaign to raise awareness of the potential benefits of ESC was launched last month in Rome by European commissioners and FIA president Max Mosley.