New Sierra 15-2038 Seal Replaces Kawasaki 92049-3010 on 2040-parts.com

Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

Audi's electric R4 at the Detroit motor show 2010

This is Audi’s latest electric E-tron sports car, unveiled at today’s Detroit motor show. Or to give the concept its official name, this is the Audi E-tron Detroit Showcar. Catchy.

Kia Quoris is production name for equally daft Kia K9

Kia has decided that its range-topping take on the BMW 7 Series should enter the market as the Kia Quoris. We can understand why Kia made the decision to seek a name for its new range-topping saloon for markets outside South Korea. After all, Kia K9 has a distinctly ‘pooch’ feel in the West (not to mention Dr Who’s sidekick), and chuck in the Korean predilection for eating man’s best friend and you have a PR problem along the lines of the Mitsubishi Pajero in Spain.