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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Ian Callum on Jaguar

Ian Callum never grew up a rich boy, but his friends did. His father worked as a lawyer in Dumfries, a market town of 43,000 in the lower corner of Scotland, where the Solway Firth narrows to a point. When you travel, Callum reminisced, you forget how beautiful it is.

Partnership Premium 2030 - The results

Strate College in Paris, France, has released the final video of its Partnership Premium 2030 project created in collaboration with French automaker Peugeot. The culmination of a four month project, this most recent episode from Strate College covers the final designs and scenarios students presented to Peugeot's design staff at the firm's Design Center. The video features excerpts of interviews with the 10 student teams – each comprised of three students – on the French university's transport design course, who explain the rationale behind their chosen individual scenarios and the resulting concepts.