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Smart wins 2011 LA Design Challenge

Daimler's Smart division won this year's LA Design Challenge, the brief of which was to create ‘Hollywood's Hottest New Movie Car'. The entries were judged on how well the vehicle reflected its brand attributes relative to the plot, how the vehicle related to the target audience, and the level of imagination found within the entry. Befitting the ‘Hollywood movie car' theme, the uniqueness of the story concept and the character development of the vehicle were also factors that helped determine the overall winner.

Smart fortwo Edition Limited Three

Mercedes has had stick in the past for playing with its ‘Toy Car’, the Smart. What was a quality maker like Mercedes doing involved with a car the size of the boot on an S Class Mercedes and named after a watch maker (the name stands for Swatch Mercedes Art)? Don’t get me wrong; there was always going to be a market for a car designed to park ‘nose-in’ in busy European streets, but its seemed like Mercedes was stretching itself too thin at a time when it was suffering a big loss in the reputation it had for building high-quality machinery.

GM confirms Chevrolet Spark minicar is headed to the U.S.

The Chevrolet Spark minicar will hit U.S. shores, General Motors said on Thursday from an auto-industry conference in Traverse City, Mich. The Spark will be built in the first half of next year as a 2013 model.