Nissan S14 Silvia Left Tension Rod Bracket [used] on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Top student technicians compete for $12 million in scholarships

Jimbo Paranada and Marc Paguirigan wore their leis made of lucky Hawaiian ti leaves, but it wasn't quite enough to give the Maui High School students the win in the 62nd-annual Ford/AAA Student Auto Skills national competition on June 14 at Ford World Headquarters in Dearborn, Mich. The Hawaiian duo finished second to the two-person team of Matthew Saunders and Drew Torrey from Vale High School in Vale, Ore. The Oregon pair won the title of "America's Best Student Auto Technicians," outscoring at field of state champions from all 50 states.

Land Rover DC100 concept

Land Rover's new DC100 concept vehicle is due to make its debut at the 2011 Frankfurt motor show, with the manufacturer also confirming that a new Defender is anticipated for 2015. The DC100 concept will be building upon the existing characteristics of the car and it is hoped that the concept will act as a catalyst for debate concerning the future of Defender models. The design team is headed by Gerry McGovern, Land Rover's director of design, who says, "This isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century." John Edwards, global brand director at Land Rover, explains that the manufacturer wants to engage with existing customers to finalise the details of the new vehicle as part of their plans to direct the future of the Defender.