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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Morgan to fight car firm ousting

A FORMER SPORTS CAR chief has vowed to fight his removal from the board of the company his grandfather founded. Charles Morgan said he was appealing against the decision by Morgan Motor Company, which said he would no longer be a part of the managing team or the board of directors at Morgan Technologies, a subsidiary of the main company. Earlier this year, Mr Morgan stepped down as the Worcestershire-based company's managing director and became an ambassador for the brand started by his grandfather Henry Morgan in 1910.

Audi names new U.S. boss

Marketing veteran Scott Keogh is taking the helm of Audi of America. Keogh has been Audi's chief marketing officer for six years. He replaces longtime Audi president Johan de Nysschen, who left earlier this month to take a top position at Japanese luxury brand Infiniti.