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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Peugeot’s new RCZ (2009) – first official pictures

By Ben Whitworth First Official Pictures 14 July 2009 14:47 Peugeot has pulled the wraps off its new RCZ coupé ahead of its official debut at the Frankfurt motor show in September 2009. Well, when we say wraps, we mean these shadowy silhouettes of the bubble-roofed coupe, along with a few moody shots of it sharing the frame with some hip model incapable of sorting out his tie and collar. So Peugeot hopes.

Bugatti Veyron ‘Rembrandt Edition’ (2014) first official pictures

By Ollie Kew First Official Pictures 03 March 2014 19:00 Every time there’s an international motor show, Bugatti looks sheepish and scuffs its shoes when the teacher asks for its homework. ‘Not done it, miss’. While Koenigsegg pulls the wraps off a car with almost 150bhp more than the Veyron Vitesse, all Bugatti can muster is yet another spurious special edition.