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Mitsubishi revamps U.S. strategy

Mitsubishi plans a different U.S. model lineup and a new production strategy for its assembly plant in Normal, Ill., as it shifts emphasis away from regionally focused vehicles to global small cars, hybrids and electrics. Shinichi Kurihara, CEO of Mitsubishi Motors North America, says the company will launch four new models in the United States within three years, as four slow-selling U.S.-built vehicles are phased out of production by 2014.

British Motor Show first details

By Ben Whitworth Motor Shows 17 December 2007 10:30 It may be a long way off on your automotive calendar, but next year’s 2008 British Motor Show looks set to be the biggest yet, with organisers expecting ticket sales to top the 550,000 mark. Housed at ExCeL London in the Docklands between 23 July - 3 August 2008, the show will feature more than 60 vehicle marques and 600 cars – including the global debut for the new Vauxhall Insignia and a preview of the new four-seater Lotus Project Eagle (mule for next-gen Eagle/Esprit chassis testing above). Although it’s still some eight months distant, over 80 percent of the stand space has already been sold, and the exhibition will also include the following attractions: • The Heritage Enclosure and Parade – a driving display providing the sights, sounds and thrills of supercars from the last five decades • Drift School – a chance for visitors to be driven sideways around a circuit by professional drivers • The Marine Experience – the British Marine Federation will display a line-up of luxury water craft as well as a programme of on-water entertainment • The Autoglym Supercar Paddock, a high-octane collection of luxury marques • The 4x4 Experience, a challenging terrain for testing the best of the off-road pack • Motor Theatre, a live-action stunt show Tickets to the Show will be on sale from February, with prices starting at just £8.

Teen-created PSAs combat distracted driving

Two widely held assumptions about 21st-century American teenagers is that they're too busy with their smartphones to have any interest in cars and that any who manage to find their way behind the wheel are too distracted to drive safely anyway. These generalizations are broad, unfair and perhaps even counterproductive -- yet they're reinforced every time distracted driving leads to a preventable tragedy. That's why we were glad to see young drivers take action by creating a series of anti-distracted-driving public safety announcements for the Teens Drive Smart Video Contest.