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Toyota Prius slashes price to match Honda Insight

Toyota Motor Corp. is going for the jugular with its redesigned Prius, setting a 2.05 million yen starting price ($20,750) in Japan that is on par with the newly released Honda Insight. Toyota notified Japanese dealers of the cutthroat pricing policy for its redesigned 1.8-liter gasoline-electric hybrid on March 25, dealers in Japan say.

£500m scheme introduced to boost electric car ownership

Newspress Deputy prime minister Nick Clegg is today launching a £500 million scheme to boost electric and hybrid car ownership in the UK.   Perks for electric car drivers The funding will provide extra perks to encourage more drivers to trade in their old, conventionally powered cars for electric or hybrid vehicles. Councils will be able to apply for funding if they come up with plans to encourage people to ditch their petrol and diesel cars – for example, by offering free parking to electric vehicles and giving them the right to drive in bus lanes.

Earthquake auction Ferrari 599 XX Evo handed to Google’s Benjamin Sloss

The Ferrari 599 XX Evo auctioned by Ferrari to raise funds for the earthquake in the Emilia Romagna region has been handed to Benjamin Sloss of Google. Back in May, following the earthquake in the Emilia Romagna region of Italy, Ferrari ran an auction to raise funds to help victims of the earthquake’ Amongst the items put up for auction by Ferrari were an F60 nose-cone and an F2008 engine, but the star lot was a brand new Ferrari 599 XX Evo, Ferrari’s track-day only testbed for all things Maranello. The winner of the 599 XX Evo turns out to be a deep-pocketed Google VP – Benjamin Sloss – who forked out €1.4 million for his new plaything (which was almost a bargain price) and, as part of the auction offering, he was rewarded for his generosity with a presentation of his new Ferrari at last weekend’s Italian Grand Prix at Monza.