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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

New Jaguar XJ (2010) – the tease continues

The new Jaguar XJ tease continues - now it's the Sound System The latest snippet of information is about the Jaguar ‘Sound’. Is that the delightful burble from the meaty V8? No.

German courts rule on status of rare Mercedes-Benz 500K roadster

The saga of a rare 1935 Mercedes-Benz 500K roadster has taken yet another intriguing turn. German courts have ruled that the vehicle is the rightful property of German industrialist Hans Prym's grandchildren because it was illegally seized from Prym in 1945. Frans van Haren can't be too happy with the ruling.