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Automakers sign up to Apple 'Eyes Free' Siri button

Apple has announced that the leading carmakers have signed up for the addition of an ‘Eyes Free' button that will activate Siri for in-car Apple products. Siri – the innovative voice activation system developed for the 4S, Apple's latest iPhone – can be activated by pressing a steering wheel mounted button and allows the driver to access the same information available when not driving. Apple reported at its 2012 Worldwide Developer's Conference that Mercedes-Benz, BMW, Audi, Toyota, Land Rover, Jaguar, Chrysler and Honda have all signed up to offer Eyes Free within the next 12 months.

Pininfarina adds product-development director

Starting on Dec. 1, Andrea Maria Benedetto will serve as Italian car-design firm Pininfarina S.p.A.'s product-development director. Benedetto, who last served as the vice president of body and chassis function in the research and development division of Toyota Motor Europe, will organize engineering and R&D activities.

Mitsubishi Scrappage – now on 5 year old cars

Mitsubishi are now offering the Scrappage allowance on cars from 5 years old [ad#ad-1] Despite our reservations about the Scrappage scheme in the UK, it would seem that it is proving to be a good handle to hang sales publicity on for car makers. Hyundai have told us about their successes and the interesting trade-ins they’ve had on cars sold under the Scrappage scheme, and we reported recently on two guys buying Nissan GT-Rs with the Scrappage allowance. And now Mitsubishi are using the Scrappage scheme to promote new car sales.