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New Jaguar XJ – the Marketing

Elle Macpherson and Jay Leno - the very start of marketing for the new Jaguar XJ Marketing One thing you will see if you do any amount of air travel is the complete takeover by Jaguar of T5 at Heathrow. Huge billboards, touch-screen adverts, in-flight magazines – arrivals and departures all – will be barraged with the new Jaguar XJ for a whole month. And it’s a clever – and cost-effective – move by Jaguar.

Ford Focus BEV (Electric) Frankfurt reveal

The Ford Focus BEV Proitotype has been revealed at Frankfurt Ford are intent on bringing an electric car to the market as soon as possible, and intend starting trials of the Focus BEV in the New Year. The Focus BEV has been developed to participate in the ‘Ultra Low Carbon Vehicles’ ( a real misnomer) demonstration next year. The Focus BEV is driven by a 100KW electric motor which is powered by a 23kwh lithium-ion battery pack developed by Vauxhall’s new owner, Magna.

2012 Porsche Boxster, 911 Turbo, 911 Targa, 911 Cabrio & new Cayman caught on video

Porsche's next generation cars caught on video There are umpteen people round the world who make a living from camping out in inhospitable terrain in the hope of snapping a new car before the car maker wants the world to know. And they make a decent living from flogging those snaps to car media round the world. So those poor guys must be spitting feathers when they see what one sleepy resident of San Franciscan found lining up on his street when he was awoken by the sound of a Porsche 911 or three outside his bedroom window.