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Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

Court order BANS publication of VW’s Luxury car security codes

Bentley is just one of VW’s marques whose security has been compromised There have been plenty of stories around in recent years of car makers’ security systems being easily hacked by spotty boys with a laptop, and now a scientist at Birmingham University has cracked VW’s Megamos Crypto system that protects cars like Bentley and Porsche. Flavia Garcia has cracked the code that transmits between VW’s luxury cars – like Bentleys and Porsches – and the key fob, which potentially fatally compromises VW’s security. Garcia had planned to publish his paper on the fatal flaws in the Megamos Crypto system at the Usenix Security Symposium in Washington next month, but a judge has put the kybosh on that.

New Hyundai i30 Coupe previewed by US 2013 Elantra Coupe

The Hyundai Elantra Coupe will turn in to the Hyundai i30 Coupe in the UK & Europe The reveal of the 2013 3-door Hyundai Elantra Coupe at the Chicago Motor Show signals the new Hyundai i30 Coupe for the UK & Europe. Hyundai has just started marketing for the 2012 i30 with a slick commercial aimed at taking on the might of VW’s Golf and Ford’s Focus – with every chance of serious success. But the five-door i30 Coupe isn’t the end of the new i30 story – just the beginning.