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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Volkswagen Beetle Dune concept for Detroit Motor Show

Volkswagen Volkswagen has announced a Beetle Dune concept will take to its show stand at the 2014 North American International Auto Show (NAIAS) next week – promising to bring a bit of beach buggy sunshine to the polar vortex chilled show halls of Detroit. So far VW has only released the pair of design concepts pictured here, but together with a few choice details you can clearly figure out what we’re dealing with here. The Dune is a Beetle that’s been given a rugged off-road makeover.

Jaguar Land Rover lands Nokia's Damien Dinning

Jaguar Land Rover has acquired the services of Nokia's chief imaging head Damien Dinning, who it hopes will advance its connected car systems. Dinning, who has been with the Finnish technology giant since 2004, took the decision to leave because of his reluctance to relocate his family from the UK to Finland. In an open letter published on PureViewClub he said, "My experience in telecoms and smartphones provides me with a great opportunity to make a difference in a company whose own development is inspiring at a time of great change.