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First Sight: Divine DS concept

To mark 100 days since the announcement that DS was to become a brand of its own, separate from Citroën, it has created the Divine DS concept – a self-styled manifesto for the new marque. We traveled to Citroën's DS' design center on the southern outskirts of Paris to be amongst the first to see this statement of intent and speak to the people behind its creation. "This concept car is the very essence of what DS is and what it will be," declares Yves Bonnefont, the CEO of the DS brand.

BMW US revives ‘The Ultimate Driving Machine’ +video

BMW 5-Series Refuel Advert - Ultimate Driving Machine As car slogans go, the ‘Ultimate Driving Machine‘ from BMW has probably been one of the most successful slogans in car history. Which made it all the more surprising when they dropped it. Their arguments for changing their marketing direction were sound, but always seemed a bit misguided.

Volkswagen Bulli concept

An evolution of the Microbus concept unveiled ten years ago, the Bulli is Volkswagen's T1 renaissance. The Bulli is yet another electric concept that graced the floor in Geneva, boasting a range of around 300 km to a single charge from its 85 kW motor. The two tone exterior, complete with oversized VW emblem is a direct nod to the T1.