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Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Renault announces new six-year strategy

Renault today announced a new six-year strategy dubbed Renault 2016 – Drive the Change. A typically naff marketing-led title, but there’s some interesting detail on CEO Carlos Ghosn’s vision for Renault between now and 2016. Like how he wants to build 1.5 million electric cars in the next five years.

2014 Volvo XC90 on track as part of £3.5 billion investment in Sweden

Volvo are investing £7 billion in their future – half of that in Sweden – and the first model to benefit will be the long overdue 2014 Volvo XC90. Just like all of Ford’s premium automotive adventures - Land Rover, Jaguar and Aston Martin included – Volvo has suffered from a long period of under investment but now – with China’s Geely in charge – they’re forging ahead with big investment and big plans to try and emulate the turnaround Tata has accomplished at JLR. That means an investment of £7 billion over the next three years – £3.5 billion of that in Sweden – in a new scalable architecture (SPA) platform and new Volvo engine architecture (VEA) to underpin most of Volvo’s future models.