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Name the new Viper color, win a trip to Daytona

Chrysler and SRT are giving fans a chance to name a new color for the Viper sports car. Beginning today, enthusiasts can go to driveSRT.com/colorcontest to check out the rules and enter. The grand-prize winner gets a trip to Daytona Beach, Fla., for the 2014 Rolex 24 Hours of Daytona and the opportunity to spend time with the Viper Design team over the weekend.

Chevrolet to dealers: Let Cruze shoppers test-drive competitors

Chevrolet is asking its 3,000 dealers to prepare for the late September launch of the Chevrolet Cruze compact by purchasing competitors' vehicles for test-drive comparisons. Chevrolet is encouraging dealers to have a Toyota Corolla and Honda Civic on site so prospective 2011 Cruze buyers can immediately measure the car against its segment competitors, said Margaret Brooks, Chevrolet small-car marketing director. At a media event Tuesday in suburban Detroit, Brooks said Chevrolet expects buyers to come away with a favorable view of the Cruze.

Now it’s the Hyundai Veloster in Harrods’ window

Harrods is hosting a ‘Korea Loves London – Innovation and Technology 2012’ exhibition and the centrepiece of the window display is a Hyundai Veloster. This isn’t the first time Hyundai has had a spot in a Harrods window. Two years ago, when the Hyundai ix35 was fresh and new, Hyundai took over a window at Harrods to show off its compact SUV to the visiting shoppers, perhaps in the hope one or two would grab one for the Nanny.