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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Lincoln MKX concept revealed ahead of Beijing auto show

Lincoln has pulled the covers off its new MKX crossover concept, which is set for a global debut at the upcoming Beijing auto show. Following on the heels of the MKZ sedan and the 2015 MKC crossover, the redesigned MKX will be the third of four vehicles Lincoln says it will introduce by 2016 (the restyled Navigator doesn't count, apparently). Larger than the compact MKC, the MKX concept wears many of its smaller sibling's styling cues -- from the new split Lincoln grille to the lightly sculpted beltline to the upturned full-width taillights.

Renault Laguna Coupe concept

By Tim Pollard Motor Shows 10 September 2007 10:11 Renault Laguna Coupé Concept: the lowdown Critics of the new dull-looking new Laguna - and there have been a few - can seek solace in the new two-door coupé version unveiled today in Frankfurt. It's a far sleeker affair, although a concept. And we all know what happens to sexy concepts before they reach the high street.