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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Mercedes CLA: Official

The new Mercedes CLA – the ‘baby’ CLS based on the new A Class – has finally been revealed ahead of going on sale in the UK in May 2013. The very stylish four-door coupe styling based on the new Mercedes A Class has survived almost intact from the Style Concept, offering buyers looking for a smaller Mercedes a real alternative to the CLS without sacrificing anything other than a size. Despite being revealed on the eve of the Detroit Auto Show, the new Mercedes CLA will actually make its public debut at the Berlin Fashion Week this week as Mercedes seek to mark the CLA’s design out as a ‘Style Rebel’.

Fiat to launch an Elise named Dino

By James Foxall Motor Industry 19 September 2008 00:11 Fiat is planning a massive product offensive over the next three years and could re-launch the evocative Dino badge on a Lotus-derived sports car, CAR has learned. Not to be confused with the Dino of Ferrari fame, Fiat's version was all about affordable, stylish transport – and we could see the badge on a new Elise-based sports car due in three years' time. Fiat has entered into an agreement with Lotus so that it can develop its own version of the British company’s next Elise roadster.