MINI London 2012 Edition launches to celebrate Olympic Games

MINI London 2012 Edition - in patriotic red, white or blue The launch of the MINI London 2012 Edition to celebrate the Olympic Games neatly pulls together two of MINI’s marketing tactics; shove out as many limited edition models as you can and give them a London theme. True, this edition of the MINI uses the London moniker intact instead of using a badge from a London area, but it’s consistent with the current MINI special edition target. As is MINI’s aim to cash in on any bit of publicity it can – sometimes tenuously – get a hook on.

McLaren MP4-12C: Now it’s the performance photos & video

McLaren MP4-12C Performance We should probably call today ‘McLaren Day’, not Valentine’s Day. For today is the day we get every last morsel of detail on McLaren’s first new car in almost twenty years – the McLaren MP4-12C. Keen readers – and those not in Europe – will have seen we posted all the MP4-12C performance data at midnight last night – it was all embargoed until today.

Citroen DS4 Racing concept (2012) first pictures

Citroen is following up the DS3 Racing with a similarly heated-up version of the DS4: and the new 2012 DS4 Racing is unveiled today. Like its smaller brother, the DS4 Racing has been developed by Citroen Racing, the team behind Seb Loeb and the French firm's dominating seven-time WRC world championship activities. What's new on the Citroen DS4 Racing?