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Porsche 911 50 Years Edition stars at the 2013 Frankfurt Motor Show

The Porsche 911 is 50 years old this year – just in case you missed the memo – and the 2013 Frankfurt Motor Show represents the final culmination of the celebrations. The 911 was originally launched at this very event, way back in 1963. At the 2013 Frankfurt IAA, Porsche is paying homage to its home-grown hero with a new 911 50 Years Edition, based on the latest 991-series Carrera S.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Hyundai adds to SEMA lineup with EGR Yellowcake Night Racer

Hyundai is continuing its SEMA push ahead of the specialty show, which takes place Nov. 5-8 at the Las Vegas Convention Center, by introducing the Yellowcake EGR Night Racer Veloster Turbo. The name just rolls off the tongue.