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Callum: JLR needs design studios in China and US

Jaguar and Land Rover are to open design studios in China and the United States as the two British brands look to better understand local tastes, according to Ian Callum, Jaguar Design Director in an interview with Automotive News Europe. The United States is currently the carmaker's second-biggest market after the UK, closely followed by China in third. To further tap into these markets is key for the long-term success of JLR and so it is following its competitors in opening up foreign design studios.

New Images: Mercedes Unimog concept

Mercedes-Benz's Special Trucks unit (MBS) recently revealed a design study celebrating the 60th anniversary of the Unimog at the Daimler plant in Wörth, Germany. Called simply '60 Years Unimog', the concept is said to inform the future form language of Mercedes-Benz commercial vehicle design. Developed jointly by the MBS development team, the Daimler commercial vehicle designers in Sindelfingen and a model designing partner, the Unimog concept was inspired by the poison dart frog, a natie of Central and South America.

Poll finds electric car 'confusion'

CONSUMER confusion is the main reason why electric car sales have failed to spark, according to a survey of motorists. Lack of understanding about the practicalities of electric cars is deepest among those keen to buy one, the survey by market research company GfK Automotive found. Just 8% of the 3,161 motorists polled said they would definitely or probably buy an electric car at some stage.