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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Subaru breaks down BRZ development: Video

All right, who’s in for a 20-minute documentary about the Subaru BRZ sports car? The company saw fit to explain the development of the car in two YouTube clips. We’re sure you Subaru fans will love it.

Audi SQ5 costs £43,870 in UK

The diesel Audi ‘RS’ Q5 – the Audi SQ5 – with 309bhp and 0-62mph in 5.1 seconds, will cost £43,870 when it arrives in the UK in spring 2013. That means Audi’s 3.0 litre V6 BiTurbo TDI with a healthy 309bhp and 479lb/ft of torque, enough to deliver the SQ5 to 62mph in 5.1 seconds, on to a top speed of 155mph and deliver an official economy figure (although you’ll never get it) of over 40mpg. The power goes through an eight-speed tiptronic ‘box to all four wheels and you get a sound actuator in the exhaust to give you a non-diesely roar. Audi has also dropped the suspension on the SQ5 by 30mm compared to the regular Q5 S Line for a more sporty manner, and if you opt for Audi’s Drive Select Adaptive Dynamics you’ll also get  Comfort, Auto, Dynamic and Efficiency modes (and an Individual mode too if you opt for HDD SatNav as well) which alter the steering, transmission, throttle and even the exhaust actuator to suit.