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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

2015 Land Rover Discovery range gets updates from the XXV Special Edition Discovery

The last hurrah for the Discovery 4 (pictured) means more luxury options No, this isn’t news on the new Land Rover Discovery family of cars, but a bit of titivation for the current Discovery 4 before production comes to an end. Earlier this year Land Rover revealed the Discovery XXV Special Edition to celebrate 25 years of the Discovery, based it on the range-topping HSE Luxury spec and then added more gloss. And now some of that gloss is being extended across the current Discovery range as Land Rover tries to keep sales buoyant ahead of the current car’s demise.

Next BMW X1 loses inline-six, gets smaller and lighter

The second-generation BMW X1, expected here in early 2016, is smaller and lighter than the existing first-generation model. The new X1 loses optional six-cylinder power; a new high-output four-cylinder replaces it. A high-ranking BMW manager confirmed the new X1 abandons today's longitudinal engine layout for a version of the new transverse-engine platform the 2-series Active Tourer uses.