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Lotus sues Dany Bahar for £2.5 million

Lotus are suing ousted CEO Dany Bahar for £2.5 million to recover the cost of his expensive lifestyle billed to Lotus. It seems DBR-HiCom, new owners of Proton (which own Lotus), took one look at the mess in Hethel and dumped Bahar, replacing him with engineer Aslam Farikullah to try and re-focus Lotus on its core products and engineering instead of pursuing Bahar’s fantasy of churning out the biggest range of luxury supercars of any car maker on the planet. That ousting led to Bahar issuing proceedings against Lotus for £6.7 million in August for wrongful dismissal (which gives you some idea of Bahar’s estimate of his own worth).

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Audi tracks down the last Horch

The last Horch built, found in the middle of Texas It’s been looking likely for a while that now VW has taken control of Porsche it may decide to rebrand the VW Group as Auto Union. Auto Union was the root of Audi, and was formed in the ’30s when Audi, Horch, DKW and Wanderer joined forces to become Auto Union and pool their resources to cope with the depression (sound familiar?). Which might explain why Audi has been scouring the planet for rare cars from its Auto Union days.