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Jaguar puts C-X75 supercar on ice

Jaguar has reversed its plan to sell the C-X75 hybrid supercar, fearing the project could be a commercial failure unable to recoup its investment. ‘After a thorough reassessment of the market conditions, the company’s view is that the global economic landscape does not currently support the introduction of a supercar such as C-X75,’ said Adrian Hallmark, Jaguar global brand director. Together with project partner Williams F1, Jaguar has built five prototypes of the plug-in hybrid.

BMW are rolling out their ‘BMW Genius’ programme across UK dealers

Even when you’re immersed in the latest car news day in and day out, it’s often quite tough to keep up with the new technologies car makers are offering, so many buyers must struggle to know exactly what their options are. That should be a job for the car salesman, but most car salesmen only worry about explaining how good the deal is and how it’s better than any other deal, so buyers often come away with a car that doesn’t fit their needs as well as it could. But with fewer new car buyers really wrapped up in performance and dynamics and more interested in the tech behind the wheels, BMW has been trying out an idea borrowed from Apple Stores by employing ’BMW Geniuses’ at 10 of their UK dealerships to explain the advantages of much of their technology to customers.

Ford Ka stars in latest Bond film

By Ben Whitworth Motor Industry 15 August 2008 11:14 Ford’s new Ka is going to be a film star. Continuing Ford’s relationship with the James Bond film series, the Ka will appear in the latest spy thriller Quantum of Solace, driven by Ukranian actress Olga Kurylenko. Kurylenko plays Camille in the Mark Foster-directed thriller.