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Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

Nissan Driver Assist – be Michael Schumacher

Nissan have developed 'Driver Assist' to make crashes a things of the past Driver Assist uses GPS to track the car’s progress, and set it up in advance on twists and turns in the road. The system uses integral sensors to check how the driver is setting the car up for the corner and adjusts the settings if the driver is not getting it right. It can correct over or under steer by applying braking to any of the wheels individually and even adjust the torque to make sure the car goes where the driver intends.

Mini and Miles Ahead team up for teen driving school at Indy

Mini has teamed up with new teen driving school Miles Ahead to bring licensed youth to the Indianapolis Motor Speedway and train them to drive properly. Indy 500 veteran Stephan Gregoire founded the effort to combat the high number of crashes, injuries and deaths involving teenage drivers. The chance of a teen crashing in the first three years of driving is 82.9 percent, according to Mini, and a 16-year-old is 20 times more likely to be killed in a crash than an adult.