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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Bentley uses 3D printing to prototype new designs [w/Video]

3D printing is changing the way the world makes things by helping people of all disciplines to enhance and refine their ideas cheaply, quickly and effectively.  Bentley is the latest carmaker to utilize the technology to fabricate and prototype different parts to see how they'll look and work on the finished design. Using 3D printers, designers can produce parts from the exterior and interior such as the grille, tires, headlamps and door handles as well as combine different types of contrasting materials, ranging from hard plastics to rubbers of different tensile strengths.  The technology allows the user to create a solid 3D object straight from a digital model by printing layers of material on top of each other. This process rapidly decreases the delivery time, as parts can be printed overnight, and allows designers to be more creative in their ideas because of the reduced cost. Bentley isn't the first carmaker to use 3D printing technology. Audi announced last year it was beginning to prototype vehicle parts using 3D printers.

Flooded-out car for sale on eBay

A SUBMERGED CAR that was abandoned because of flooding on the Somerset Levels has been put for sale on eBay. Hubert Zajaczkowski, 21, was forced to leave his Seat Toledo on a road near the village of Muchelney on Christmas Eve because of the rising water. For weeks, the five-door silver petrol car remained stranded under several feet of water, filmed and photographed by national and international media and press as an illustration of the disaster unfolding in Somerset.