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Volvo asks: Can science measure how car design makes you feel?

Can science measure how car design makes you feel? That's the question Volvo designers and neuroscientists have been trying to answer using Electroencephalographic (EEG) machines to measure the emotional response to the Volvo Concept Coupé's design, amongst other things. The results will be revealed tomorrow during a Google Hangout featuring Volvo's exterior design chief Maximilian Missoni and neuropsychologist Dr.

UK car production slumps, state help sought

By Digby Fullam Motor Industry 21 November 2008 14:30 The full effect of the downturn in the global economy is being felt by the UK motor industry, new figures out today reveal. Car production at British factories fell by 29.5% from October 2007's figure.  That makes it the worst October production figures since 1991 which, if you’ll cast your mind back, was the last recession. The Society of Motor Manufacturers and Traders blamed the slump on 'a rapid reduction in demand for motor vehicles.' It’s not just us Brits that aren’t buying cars, either.

Audi A9 coming?

Audi A9 Render by Auto Zeitung We know that Audi is on a mission to fill every conceivable motoring niche; to produce a car that fits every need of every possible consumer. Their current range extends from the city car A1 to the luxo-barge A8 by way of the supercar R8. But there’s always room for more in Audi’s plan to be the biggest – and most successful – premium car maker on the planet.