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Peugeot confirms Dakar rally motorsport return for 2015

Carlos Sainz (left) and Cyril Despres, the drivers lined up for Peugeot Sport's 2015 Dakar effort By Ollie Kew First Official Pictures 26 March 2014 14:00 Peugeot has announced today it will enter the 2015 Dakar rally. It brings to an end a 25-year absence from the off-road endurance race for Peugeot, which it won four times (1987, 1988 1989 and 1990). Peugeot will enter a rally raid-spec 2008 crossover (called the 2008 DKR) in the 16-day event, which runs over 16 days, beginning on January 5, and cover a distance of 5281 miles.

Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

Uwe Gemballa missing in South Africa

Uwe Gemballa Update 16/2/2010: We’re now hearing reports that the Gemballa business has been closed down by German authorities. The name Uwe Gemballa might not immediately strike a chord. Unless you’re a complete petrol-head the creations of Uwe and his eponymous company may have passed you by.